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Research papers

Piloting a "PPD" in the UK

This paper describes the audience measurement problem confronted in the United Kingdom as the number of radio stations available has increased. The conventional diary system - in which stations are pre-listed - is no longer able to cope in some...

Catalogue: Radio Research Symposium 1995
Authors: Roger Gane, John Stockley
July 1, 1995
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Citation

Gane and Stockley (1995a, July 01). Piloting a "PPD" in the UK. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/piloting-a-ppd-in-the-uk


Research papers

From consumer marketing to modal marketing

This paper sets out for practitioners the various options for conducting the basic task of marketers and planners - that of defining the market. We provide specific examples of a particular technique - mode analysis - which we find useful and...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Authors: Jon Francis, Nina Davidson
June 15, 1995
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Citation

Francis and Davidson (1995a, June 15). From consumer marketing to modal marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/from-consumer-marketing-to-modal-marketing


Research papers

It don't mean a thing if it ain't got that swing

This paper will present an overview of a two-year development programme involving the transfer of a new, revolutionary instant meal technology from Asia to Europe. The novelty of the technology meant the planners could initiate a classical research...

Catalogue: Seminar 1995: Successful Product Engineering
Author: Michael M. Roe
June 15, 1995
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Citation

Roe, M. M. (1995a, June 15). It don't mean a thing if it ain't got that swing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/it-don-t-mean-a-thing-if-it-ain-t-got-that-swing


Research papers

Problems connected with studying brand attitudes and brand images in a newly established market (Poland)

The importance of the role and functions of brands in "old" well established markets is widely recognized. Concepts such as brand images, brand personality, or brand profiles have been successfully applied by Western market researchers, in order to...

Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Barbara Fratczak-Rudnicka
April 1, 1995
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Citation

Fratczak-Rudnicka, B. (1995a, April 01). Problems connected with studying brand attitudes and brand images in a newly established market (Poland). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/problems-connected-with-studying-brand-attitudes-and-brand-images-in-a-newly-established-market-poland-


Research papers

Becoming consumer on an emerging market

This paper presents the attempt to launch a periodic consumer survey programme within the conditions of free-market economy build in contemporary Poland. The consumer survey approach is based on a theory of psychological economics developed in the...

Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Slawomir Nowotny, Andrzej Klarkowski
April 1, 1995
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Citation

Nowotny and Klarkowski (1995a, April 01). Becoming consumer on an emerging market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/becoming-consumer-on-an-emerging-market


Research papers

Branding in Central and Eastern Europe

In this paper we describe the findings of major global study as they apply to Central and Eastern Europe. It is divided into two parts. In the first part we describe some of the technical issues involved in conducting so large a study in this region....

Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Jim Williams
April 1, 1995
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Citation

Williams, J. (1995a, April 01). Branding in Central and Eastern Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/branding-in-central-and-eastern-europe


Research papers

How to ask a question and what to avoid

Questionnaire design must be regarded as one of the most critical phases of a market research survey because if the required information is not covered adequately or if the questions are not asked properly then no amount of clever interviewing or...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Jack Hamilton
February 14, 1995
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Citation

Hamilton, J. (1995a, February 14). How to ask a question and what to avoid. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-ask-a-question-and-what-to-avoid


Research papers

Sampling errors

In this and the following paper, the phenomena associated with and the nature of "survey error" is explored.

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Neil Higgs
February 14, 1995
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Citation

Higgs, N. (1995a, February 14). Sampling errors. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sampling-errors


Research papers

The problem of bias

This paper looks at the various sources of bias, discusses how to reduce them or, at least, how to measure them.

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Neil Higgs
February 14, 1995
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Citation

Higgs, N. (1995a, February 14). The problem of bias . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-problem-of-bias-